Affiliate Summit will be hosting a meetup/party during ad:tech NYC, and the drinks (beer, wine, soda) are on us. The Affiliate Summit New York City Meetup Group is getting together on Wednesday, November 9th at 7:00pm at the Playwright Tavern on the 3rd floor. Come on out for networking, drinks, copies of the latest FeedFront [...]
When it comes to Madison Avenue's holy media trinity --- owned, earned and paid --- few agencies practice what they preach. Most try to earn media for themselves through PR, white papers and public speaking. Occasionally, an agency will pay to place a house ad, typically to boast about a big account or major awards win. But for all their talk about the ascendancy of "branded content," agencies rarely create media that they actually own on their own behalf. That's exactly what digital-savvy health and wellness shop CementBloc is doing with a new print and digital publication that makes a medium around the agency's core message of "convergent branding."
Free All Media plans to announce Tuesday a $650,000 private equity capital investment for FreeAllMusic.com. The service powers campaigns that tie digital rights management (DRM) free music downloads to brand ads on Facebook Fan pages. The app will soon support other social networks, too.
The industry self-regulatory group Digital Advertising Alliance on Monday issued new principles prohibiting companies from collecting any information about Web users in order to determine their eligibility for employment, credit, health care or insurance. The new principles are slated to take effect next year.
Gearing up to take on the iPad and Kindle Fire, Barnes & Noble on Monday unveiled its own tablet computer equipped with a faster, dual-core processor and double the storage and memory of the Nook Color. The extra firepower will help the 7-inch Nook Tablet power high-definition streaming video along with providing access to 2.5 million digital books, magazines and newspapers.
There's little question that mobile is a growing platform for Facebook. The social networking giant now says it has more than 350 million active monthly mobile users across 475 wireless operators worldwide. As such, mobile has also become an increasing focus for the company, which rolled out a major upgrade to its mobile site earlier this year and an iPad app in October.
DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, which will launch Monday, allows marketers to optimize across profitable audience segments, media channels, and creative messages. DX3 combines demand-side platform (DSP) features with attribution management. It combines social, video, display and mobile, with search on the way.
Android continued to gobble up an ever-larger share of the U.S. smartphone market in the third quarter. For the three months ending in September, the Google mobile platform powered on average nearly 45% of U.S. smartphones -- up 4.6 percentage points from June, according to comScore. Other mobile operating systems were either roughly flat or lost share during the period.
Two lawmakers said today that Verizon Wireless should obtain consumers' explicit permission before forging ahead with new marketing initiatives that involve sharing users' data. "While we understand the benefits of tailoring advertising to customers, we strongly believe that customers should be in control of the sharing and disclosure of their personal information through an opt-in process," Reps. Ed Markey (D-Mass) and Joe Barton (R-Texas) said today in a statement.
Despite a host of well-documented concerns, investors went gaga over Groupon on its first day of public trading. It didn't hurt that the deal leader was only out to raise $700 million by selling 5.5% of available shares -- far less than previous tech IPOs from Google to LinkedIn. Still, as analysts noted, the initial enthusiasm for Groupon has implications for other Web darlings, and their own IPO ambitions.
This week, members of the Volusion team made their mark at the Annual
Austin Women’s Conference, where we had a chance to network and strut our stuff!
On Wednesday, the Volusion team joined over 1,500 women business leaders, entrepreneurs and inspirational speakers to exhibit at the annual Austin Women’s Conference. The show got an early start with [...]
Just as search has dominated marketing plans and spending on the Web, it is poised for a repeat performance on mobile platforms, according to the latest projections from U.K. market researcher mobileSquared. The company projects total mobile ad revenues of $2.35 billion in the U.S. for 2012, representing growth of 65% over the $1.42 billion of this year. In all, search will account for 43.1% of 2012 mobile ad revenues, up 90% in value from 2011.
IBM plans to release Coremetrics Benchmark projections Friday estimating that the number of consumers using mobile devices to purchase products will more than double in November and continue through the 2011 holiday season compared with the prior year. Sales from mobile devices accounted for about 1% in 2009 and nearly 5% in 2010. Mobile will contribute more than 15% to all online retail sales in 2011.
Is your online business ready for the hectic Black Friday weekend?
Download our FREE guide to make the most of this record-breaking shopping event!
Are you ready for Black Friday weekend?
Experts expect a record-breaking holiday season for ecommerce sales, with estimates reaching upward of $36.5 billion. Of course, the official kickoff to this critical selling period comes [...]
, : Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog You Spoke , We Listened : Zoomerang's New Features Posted on November 03, 2011 by Hanna Johnson Tweet Share Here at , Zoomerang we really value our customers and their inpu t We heard the feedback you gave us on our customer satisfaction survey , and yesterday we implemented some changes We saw that you were having difficulty finding certain features and functions . So we opened up the tool bar to give you easier access Just hover your mouse over the question , and the new , expanded tool bar will pop . up We also heard our customers say they want more flexibility when formatting their survey . Now you can choose where you insert new survey questions instead of having them
For brands, the real value of Facebook "likes" and Twitter followers remains uncertain. Their growing lust for such social admiration, however, does not.
So how do brands get the most love on any given social network? With deals, deals, and more deals, according to new research from Nielsen/McKinsey's NM Incite.
Smartphone penetration in the U.S. has not reached that psychologically significant tipping point of 50% quite yet, but among young adults, the needle passed the midway mark long ago. Nielsen's latest quarterly report on the mobile landscape shows that 62% of U.S. cell phone owners 25 to 34 have a phone with an advanced operating system.
People who participate in online communities are more likely to make risky financial decisions, according to a new study. Those who participated in online discussion forums possessed riskier loan portfolios and lent their money to borrowers with worse credit ratings and greater chances of default than non-participants.
: Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog Creating Awesome Web Content : 4 Rules From The Webinar Posted on November 02, 2011 by Hanna Johnson Tweet Share We've all heard that integrating social media is an important business strategy in the new media . economy The web and social media provide powerful , cost-effective ways to reach customers but it's not always obvious how to leverage the platforms they provide . On top of that , creating fresh , compelling , relevant content can be a lot of work That's why Zoomerang teamed up with PR Newswire to present the free Webinar Staying Top of Mind through Creative Content Generation . rdquo Sarah Skerik moderated the webinar , which featured Douglas Karr CEO of DK New ,
Welcome to our latest blog series, “Tips from the Top!” Here, we’ll feature interviews from Volusion executives and thought leaders, all to provide expert advice to help you create a thriving online business. By sharing these words of wisdom from our brightest minds, we hope you’ll be inspired to stay at the top of your [...]
Overview Plans Pricing Types of Surveys Online Panel Resources Blog Home Blogs Hanna Johnson's blog Zoomerang Blog 3 Superficial Things You May But Shouldn't Overlook When Creating Your Online Survey Posted on November 01, 2011 by Hanna Johnson Tweet Share None of us like to think of ourselves as superficial . But from one survey maker to another , there are some simple , surface-level details that really make a huge difference in the mileage you can get out of your online . survey I know you're not preoccupied with silly , shallow matters wink so I've laid out 3 quick tips to help you think a superficial . genius 1. Deployment Timing Research shows that the best days of the week to send an online survey are Tuesday , Wednesday , or Thursday Friday your respondents are likely to be too